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• 123 West 44th Street

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123 West 44th Street (Times Square)

123 West 44th Street, New York, NY 10036

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Elegant and sophisticated studio, one and two-bedroom suites, fully-furnished in a modern, yet comfortable style and touch. custom furniture and bedding with exclusive rem mattresses, egyptian cotton linens, and selection of pillows stainless steel appliances and quartz zodiac countertops with frosted glass back splash mosaic baths with glass shower enclosures flatscreen televisions in living room and bedroom expanded digital cable featuring multiple HBO channels spectacular penthouses with private balconies and great city views bosch washer and dryer in each suite wooden floors; glass mosaic wall tiles; duravit sink. Daily rates start at $380.00 to $755.00 plus taxes. Lower rates available on weekly and monthly stays.

This property is in the heart of the theatre district and the exhilarating spirit and landmark innovative digital outdoor advertising of Times Square, yet just steps from Sixth Avenue’s business and media corridor, the property is appropriate for visitors looking for nightlife as well as those in town on business. Located on a quiet stretch of West 44th Street between Sixth and Seventh Avenues, the completely modernized property is close to Radio City Music Hall and Rockefeller Center, surrounded by quintessential Broadway houses such as the Lyceum Theatre and the Booth Theatre, as well as exciting smaller venues such as the not–for–profit Roundabout Theatre Company, and is just blocks from the headquarters of industry giants PriceWatersHouseCoopers, Paine Webber, Time Warner, and NBC.

Located in Times Square

Times Square is a busy intersection of art and commerce, where the chaos of hundreds of advertisements (signs and "newscrawlers") live for viewers' attention.
The theaters of Broadway and the huge number of animated neon and LED signage have long made it one of New York's iconic images, and a symbol of the intensely urban aspects of Manhattan. Times Square is the only neighborhood with zoning ordinances requiring building owners to display illuminated signs. The density of illuminated signs in Times Square now rivals that of Las Vegas. Officially, signs in Times Square are called "spectaculars."

Celebrities such as Irving Berlin, Fred Astaire, and Charlie Chaplin were closely associated with Times Square in the 1910s and 1920s. During this period, the area was nicknamed The Tenderloin because it was the most desirable location in Manhattan.